Oyster

Role
Creative Director/Director of Brand Design

Team
Oyster Brand Studio: Jason Yim, Natalie Harris, Kate Masancay, Sudiksha Khanduja, Stephanie Huynh, Ayesha Renard, Michelle Kirk, Nneka Daly, Hiba Abdillahi.

About
At Oyster HR, I proudly held the role of Director of Brand Design for over two transformative years. Overseeing a dynamic and multifaceted team, I had the privilege of spearheading our journey from its foundational stages to a robust team of 15 talented designers, animators, developers, and operations professionals.

Entrusted with the evolution and growth of our brand's visual identity, my key responsibilities spanned from collaborating on brand strategy to crafting a systematic workflow that seamlessly integrated our team into the broader organization.

My tenure saw the inception and successful deployment of our web design system, targeted campaigns, and refreshing brand overhauls. Moreover, we achieved significant milestones, with metrics showcasing a remarkable 67% growth. The drive, passion, and commitment of my team and the larger organization were central to our success, making my time at Oyster HR not just a job, but a career-defining experience.